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Signs are recognized as an important means of communication and reasonable modes of advertising and therefore constitute a significant and specific use of land. Sign standards are required to: (a) to provide minimum standards to safeguard life, health, property, and public welfare, and promote traffic safety by controlling the design, quality of materials, construction, illumination, size, location and maintenance of signs and sign structures; (b) to encourage signs that are of a quality design, pleasing in appearance, and are appropriate in size, materials, and illumination to the type of activity to which they pertain; (c) to encourage signs that are compatible with the architectural style, characteristics and scale of the building to which it may be attached and to encourage signs that are compatible with adjacent buildings and businesses; (d) to enhance overall property values and the visual environment in the City by discouraging signs which contribute to the visual clutter of the streetscape, such as off-site signs, oversized signs, and excessive temporary signing; (e) to ensure that commercial signs are designed for the purpose of identifying a business in an attractive and functional manner, rather than to serve primarily as general advertising for the business; (f) to discourage signs which cause a traffic hazard or interfere with ingress/egress; (g) to implement the goals and policies of the Comprehensive Plan and Zoning and Subdivision Regulations.

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Design Credit